When researching about Edale and what facilities it has, we noticed that the promotional videos for the area were quite mundane. They presented the place as almost deserted rather than being a nice quite place for a variety of activities.
Our aim is to brighten up the campaign, through a variety of methods. Firstly, we want to make our shots more beautifully composed in order to attract the audience and make the place stand out. Our plan is to use a variety of shots and methods of the landscape as well as the small village to capture the atmosphere of Edale. By using both the landscape and village (e.g. Pub areas), it shows what different facilities the place offers – you can have a quiet walk, do some photography or socialise in the pub.
I also wanted to add a little experimental work to the piece, as without sound, it may seem quite bland. I wanted to use something colourful, as the weather has been predicted to be quite poor. We discussed ideas and came up with the idea of using a flashing (different colours) bouncing ball, which would travel through the shots, almost as through the ball is leading us through Edale. The use of the ball and colours may also help attract young children to the place, as well as adults.
I think our idea will be successful, because we do not require cast, therefore will be easier to run and of course, lower the budget of our film.
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